TGA CELEBRATES 2 YEARS
The Gerson Agency, LLC is two years old! I am beyond fortunate to have had a team of professionals in front of, and behind the scenes, help make this happen for The Gerson Agency, LLC. In less than two years, we’ve literally run millions of dollars in recruitment advertising, places tens of thousands of ads, created websites, […]
Indeed changes the game.
With the big changes Indeed.com is making next year by the elimination of Pay for Performance Job Ads, some in our industry are speculating a large increase in budget will be needed to continue to run on Indeed at the current level. Do you have the budget for that possibility? But you don’t have to worry. Leveraging […]
TGA WINS BIG – GLASSDOOR
Thank you to the Glassdoor team for the unexpected recognition award given to The Gerson Agency, LLC! This means a lot to us, as we continue to change the way Recruitment Ad Agencies go to market. This came not only as a beautiful award to us, but in the form of custom TGA (The Gerson Agency) Converse Sneakers! […]
More top executives walk off the job, as quick quitting by VPs rises 13%
From John Anders at LinkedIn – comes this very insightful article about the number of VP level professionals leaving their jobs faster than ever before. “What decisions have the biggest impact on our careers? It’s easy to chat about the thrill of finding great pathways that click for us. But today let’s pull the curtain […]
Less turnover. Has power shifted back to employers?
From the NY Times — “Unemployment is low, and hiring is strong. But there are signs that frenzied turnover and rapid wage growth are abating.” Check out this fascinating article on what may be the next turn on a long twisty road over the last few years. For a short time the “power” has been […]
TGA is back on the road.
After almost 2.5 years of exclusively meeting new clients and having meetings on Zoom it was time to travel again. We’ve been on the road for a few weeks now, and we’ve even headed back to mid-town for a few days a month of “office hours” in NYC. If you’d like to meet up IRL […]
Mouse Jiggler?
Are you moving your mouse enough? Well if you’re not when working remote – you may be getting flagged as non productive. A whole new product category of “mouse movers” has come to be and you can get yours on Amazon for under $20 bucks . Sound a little out there? – well if you’re […]
Indeed cost up 1700%? – yes.
Costs on Indeed.com up over 1700%???? – is that a typo? (nope.)In this eye opening article about the costs of inflation from the The New York Times, I couldn’t help but notice how in one instance a featured restaurant has seen their Indeed CPA/CPC rise over 1700% in the last 2.5 years alone. This is why you need […]
How to keep your employees – a video review by Gartner.
Gartner just shared this great short video, with The Gerson Agency, LLC which contains an incredibly insightful and succinct overview of what really is happening right now – and what you – as an employer can do to retain your top talent. From the overview – “Chris Howard, Chief of Research, Gartner, explains how becoming an enlightened enterprise allows […]
Meta may have just made a terrible employer branding mistake.
It’s so interesting if you’ve ever watched any episodes of Silicon Valley, how accurate they were with the lack of emotional intelligence some CEOs seem to possess. Facebook is having a crisis like never before. Is Mark Zuckerberg the right man to still be leading? This is a fascinating article from Inc. Magazine about the current state of Meta. I am […]