Enhance Your Employer Branding to Attract Top Talent

In today’s competitive hiring market, candidates seek companies that align with their values and aspirations. Employer branding is more than a buzzword—it’s your opportunity to showcase your company culture, values, and why you’re the employer of choice. At The Gerson Agency, we help you craft a compelling narrative to highlight your strengths, enhance your reputation, and connect with the right talent.

With our strategic approach, we ensure your brand resonates across job boards, social media platforms, and video channels, attracting candidates who align with your mission.

Pretty pictures are great, but data analysis will give you the best results.

Leveraging both qualitative and quantitative research is essential for developing a strong Employer Brand and Employer Value Proposition (EVP). Qualitative research involves gathering insights through interviews, focus groups, and employee feedback to capture the emotions, motivations, and perceptions that shape your employer brand. This research helps identify what makes your organization unique from a cultural and emotional perspective.

Quantitative research involves analyzing measurable data like employee surveys, retention rates, and external market trends. By collecting numerical data, you can identify trends and validate the success of your EVP in attracting and retaining talent. Combining these insights gives you a clear, evidence-based understanding of your employer brand’s strengths and areas for improvement, ultimately shaping a more compelling and authentic EVP.

Showcase Your Culture Through Strategic Messaging

Your employees’ stories are your most valuable asset. We help you communicate what makes your workplace unique through:

Video Content and Social Media Campaigns that bring your culture to life.
Employer Value Proposition (EVP) development that clearly defines what you offer employees.
Online Reviews Optimization on platforms like Glassdoor, Indeed, and LinkedIn to boost credibility.

By putting your company culture and employee success stories front and center, you’ll attract candidates who are the right fit for your organization.

Drive Results with Multi-Channel Employer Branding
Our proven strategies integrate content marketing, social media advertising, and paid job campaigns to amplify your employer brand. From high-impact YouTube ads to professional job ads that resonate with candidates, we create consistent messaging that builds trust and drives engagement.

We also tackle common hiring pain points with solutions like anti-ghosting follow-up content and performance-driven reporting, ensuring every touchpoint reinforces your brand’s value.

Gain Insights with a No-Cost Employer Brand Assessment

Curious how your current recruitment efforts measure up? Our employer branding audit identifies gaps in your job ads, brand messaging, social media presence, and candidate experience.

Which of TGA's solutions/services are you interested in? Please select all that apply:

We’ll be in touch with a preliminary outline of how TGA can assist in that regard in both the short-term and long-term. Expect to hear from us shortly or reach out to Mitch personally at mitch@thegersonagency.com for a no cost consultation.