Meet the team
For 30 years, Mitch has assisted clients of all sizes and industries in his various roles at the largest recruitment marketing agencies in the world, including as an influential founding member of a top 3 digital recruitment marketing programmatic platform startup in NYC.
Mitch is one of the most experienced professionals in the Recruitment Marketing industry. His award-winning experience spans delivering digital strategy, streaming radio, SEM, SEO, programmatic, websites, job boards, digital billboards, and more to some of the most well- known brands and companies in the world.
Mitch has been there with his valued clients to always find a way to get the job done – no matter what the challenge.
He’s inspired needed change, and has helped companies through the good times and the bad, with a number of client relationships turning into long-term friendships.
If you need someone in your corner who’s got your back – you’ve found the right partner.
Fun facts: When Mitch isn’t going on amusement park rides with his wife and kids, or cheering them on from the sidelines in Theater, Soccer or Tennis, he’s likely working on his 80’s video game and pinball arcade in his basement. Yup. The 80’s are back, and they live in his basement.
EMPLOYER BRANDING AND SOCIAL MEDIA EXPERT
Justin Vajko (vay-koh) is a professional speaker and award-winning marketer who is passionate about connecting great employers to great employees.
That’s why we’ve added Dialog, a strategic TGA affiliate headed by Justin Vajko, to help our clients enhance their existing recruitment marketing strategies, and generate more job applications from qualified applicants by building their reputation online using video, online reviews, and social media.
Fun facts: Justin lives in Chippewa Falls, Wisconsin with his wife and three kids in their first home where he’s on a steep learning curve wrangling non-working appliances and fixing leaky faucets.
RECRUITING AND RPO EXPERT
Andy brings more than 20 years of human capital industry experience to help support and expand The Gerson Agency’s offerings. That’s why we’ve added Arpeoh, as a strategic TGA affiliate headed by Andy Roane to service these important needs in tandem with our recruitment marketing efforts.
Andy is a well known accomplished recruiting expert having worked at a Senior level at Yoh RPO, and PeopleScout where he’s led successful RPO engagements with multiple Fortune 500 companies. He’s also served as Managing Partner of ITB Recruiting, a sales and IT recruiting firm, and developed new sales channels in his role as Vice President of Sales for Monster.com. When you need to hire fast and supplement your team, Andy’s your guy.
Fun facts: In his spare time Andy enjoys spending time with his family, watching the various Chicago sports teams, finding and sampling Chicago’s best pizza. When possible he tries to spend as much time north of the Illinois border at the lake wakeboarding, sailing, kayaking, and paddle boarding.
GLOBAL CREATIVE DIRECTOR, RECRUITMENT & EMPLOYER BRAND EXPERIENCE
After graduating with a B.S. in Biochemistry, Peter realized creative was his true passion—and talent—dropped medicine and picked up a Mouse. Peter now has over 30 years of professional design experience, more than 10 of those with a leading digital recruitment ad agency in Manhattan. He’s comfortable in front of the computer, behind the camera, or coming up with the next conceptual ad campaign. Born and raised in New York, he now lives in New Jersey with his wife, daughter, and Pointer mix. He is an avid (fair weather) cyclist and hiker.
Fun facts: Peter dabbles in costume creation and cake decoration with his wife (he’d love to share his past creations for his daughter, just ask him!).
SOCIAL MEDIA REPUTATION EXPERT
As a recognized expert in online reputation management, Chelsea works with businesses to protect their online reputation by growing and leveraging their online customer reviews on behalf of The Gerson Agency clients by way of Rhino Reviews, our strategic TGA affiliate.
Every client receives a unique strategy based on their current reputation, where they wish to go, and headwinds they might encounter. Chelsea is your go-to expert at improving both the external (Google, Yelp, FB, etc) as well as internal (Glassdoor, Indeed) reputation, taking businesses from a reactive to a proactive position.
Fun facts: When Chelsea isn’t battling Google and fake reviews she can be found on the ski slopes making 5-star turns
As our resident Marketing Director, Jesse’s true passion is always focused on helping brands desperate for distinction. He’s also a well-known speaker, author (his latest Marketing book on disruptive advertising is coming out this year); artist and overall – dare we say – marketing genius. With over 20 years of marketing experience across all mediums, if you need to stand out, he’s probably already working on a plan.
Fun facts: Jesse’s art is sought out by collectors if you’re lucky enough to grab one of his limited edition creations. He’s meticulous in his designs, and the next time you meet him, just ask to check out some of what he’s created. He also has an extensive collection of genuine carnival carny items that he restores & repurposes as art.
DIVERSITY, EQUITY, & INCLUSION SOLUTIONS
Over the last ten years, Janie’s transformed how companies attract, select and hire. She’s led the Talent Acquisition function for some of the top public and private companies where programs and processes she’s built are still being leveraged today.
Janie was most recently leading the Talent Acquisition function, and integral in developing the DEI strategy for a Fortune 500 Energy company while spearheading both company and grass-roots employee initiatives. She is the current President of the National Association of Asian American Professional (NAAAP) Colorado Chapter, the largest AAPI organization in the United States. Her expertise is second to none, and available to the Gerson Agency through Arpeoh, our strategic affiliate.
Fun facts: In her available free time she is an avid hiking enthusiast, and global traveler. Hailing from Hawaii, if you need some local recommendations on your next visit, she’s a highly qualified resource to say the least.
Brendan is not only an award-winning creative director, but he’s a true multifaceted creative talent. His skills include website design (he designed these very pages you’re reading right now!), video production, music editing & creation, he’s even a skilled indie video game designer, and voice-over artist.
Fun facts: Brendan has an impressive collection of over 40 full sized pinball machines mostly from the 80’s which is his favorite time period for pinball design. He leans heavily on his creative skills to restore them to look and play better than new. It’s quite the sight to see them all on at the same time.
Full Stack Developer
Fun facts: Daniel isn’t always glued to his computer screen. When he’s not busy automating recruitment functions and creating awesome web applications, he hits the open road on his beloved motorcycles. Daniel loves working with his hands and servicing his bikes himself, but he’s also trying to resist the urge to collect more – after all, he can only ride one at a time.
Digital Recruitment Marketing Expert
As the resident digital recruitment marketing expert on the team, Emily combines her analytics background with her passion for creativity to craft world-class paid advertising campaigns to reach the right audience at the right time to achieve her clients’ goals.
With over 8 years of experience in both advertising agency and in-house settings, Emily understands the challenges that businesses face when trying to get great results from their digital advertising campaigns. She loves partnering with clients to understand their business and goals in order to build truly effective recruitment campaigns.
Fun facts: Emily grew up in St. Augustine, FL (the oldest city in the US) and her first job was a tour guide at the St. Augustine Lighthouse. Feel free to ask her about ghost stories or the history of St. Augustine!
Riley Parker Gerson
CHIEF BARKETING OFFICER
After joining The Gerson Agency back in 2019, she quickly asserted herself as the one in charge. Quick to action when other dogs pass by, she’s sure to make her displeasure known barking from the Corporate Office’s windows (usually during Zoom meetings.) She doesn’t ask for a lot short of a minimum of three walks a day, multiple treats, and many belly rubs. When it’s crunch time, Riley is focused on the task at hand ensuring that we take out a moment to pet her.
She has yet to truly understand fetch, but that’s ok. We love her just the same.
Fun facts: Riley has a fondness for stuffed animals, with one in particular being her favorite. Not surprisingly, it’s a stuffed puppy toy, that Riley carries and cuddles with when she needs some downtime. We named it Baby – and Riley is sure to find baby when we ask her where she put her.