Leveraging Traditional Marketing to Attract Passive Talent

The Gerson Agency is the only recruitment ad agency in North America that helps companies engage passive candidates—individuals not actively job hunting but open to new opportunities by utilizing platforms like Google, Bing, Meta (Facebook & Instagram), Snap, LinkedIn, X (Twitter), and others. We help you position your company as a place where the right talent wants to work, even if they’re not actively seeking a new role.

Targeting Passive Candidates with Proven Platforms

Search Engine Marketing (SEM) through Google and Bing lets us place your job opportunities in front of potential candidates when they search for industry trends, company news, or other relevant terms. Through strategic keyword targeting, we ensure your job ads reach individuals who are actively researching your field, even if they’re not actively job hunting.

These platforms are ideal for reaching individuals through visually engaging ads and sponsored posts. By crafting compelling ad creatives and targeting users based on their interests, behaviors, and demographics, we can capture the attention of passive job seekers who may not be actively job searching but are interested in new career opportunities.

Snapchat’s unique format allows for creative, short-form content that’s perfect for engaging younger audiences or candidates in the early stages of considering a career shift.

As a professional network, LinkedIn is a powerful tool for reaching individuals in specific industries and roles. Through sponsored content and InMail campaigns, we place your opportunity directly in front of professionals who may not be actively job hunting but are open to the right offer.

Leveraging dynamic real-time engagement capabilities, we can place job listings, company highlights, and industry insights directly into the feeds of professionals who fit your desired talent profile. These posts engage passive candidates and spark curiosity about your brand.

Building Brand Awareness and Interest

Our campaigns focus on building brand awareness and establishing your company as an employer of choice. By sharing compelling company culture insights, employee success stories, and innovative work environments, we attract individuals who align with your values and mission, even before they begin their job search.

Ready to tap into the passive talent market?

Contact us today to learn how we can help you attract the best talent for your open roles.