Services

Agency Services

We can help you map out the right strategy for your Talent Acquisition needs without the bloat of a big agency you’ll have to pay for. We offer personal attention, service and support. If it’s important to you, it’s important to us.

In our current COVID environment, your prospective employees want to know that your company will be empathetic and provide the flexibility that our current work life demands. 

While some of your messaging may need to change, you’ll still have the need for media management, creative, strategy, and analytics. We are well-qualified to help you with all of those foundational needs.

But it’s not enough to buy media without really understanding how to reach your hiring goals. We consider all options – from PPC, SEM, Job Boards, to your Career Site, and more. They all work together, and we’ll be there to guide you, and ramp up and down as needed.

We have the experience to ensure you’re not paying too much, and will always recommend when we think of a better way to get the job done –  perhaps with an alternate media vendor you’ve never considered.

Since we’re tech- and product- agnostic, we don’t have any incentive to push you into an expensive (and hard to get out of) custom solution.

Is that the right ATS for your needs? Is that the best CRM for your business?  We can provide an expert analysis and overview on your choices, costs and more.

We’re with you throughout the process – from vendor review and presentations to a final decision.

No need to lose sleep. Think of us as your protector and source of truth.

 

Recruitment Marketing

Search Engine Marketing, Pay-Per-Click (PPC), Social, Direct Email, Remarketing, Job Boards – we can help you with any method of delivery or outreach.

Anything you can think of (TikTok or Instagram for example) – we have the ability to help you shape the narrative and tell the story you need to convey to your prospective applicants.

We’ll also provide the analytics and ability to understand what’s happening and why.

It’s not enough to “set and forget” in the current environment. Your needs are likely to change quarterly – and we’re the right partners to help you navigate during these times.

Employer Branding

It’s more than a slogan that you’ve created (or need to create). It’s an experience that needs to be consistent – even more so if it’s in more than one language (yeah, we have that covered too).

From the tonality, to how a job description is written (SEO anyone?), to full-on content strategy, development and deployment. We’re able to help you ensure that your authenticity is coming through.

In these times of COVID – you need to be authentic and supportive of your employees’ needs and challenges. We’ll help you ensure that you’re getting the right message out – including the values that drive every customer and employee interaction.

Employees are facing challenges as never before – and are looking for the right fit of empathy and flexibility. We can help you with crafting the right messaging, and identifying the right places to find the talent that’s important to your mutual success.

Companies that listen and let their employees be heard consistently are able to show them, and prospective candidates, that they matter.

Your employees’ stories are your stories – we can help ensure that you’re showing just how important your current and future employees are during these troubled times. 

Careersite Design

There’s more to a career site than some pretty photos and copy. It’s part of your candidate journey – and the “why” of why work at your company.

It’s usually one of the first stops a potential candidate makes, and your first impression.

Having worked on over 100+ careers sites in the last 29 years, across every industry domestically and globally, we have the perspective that few other agencies or consultants can match in Recruitment Marketing.

We’ll help ensure that you can enhance your culture while innovating with fresh ideas and suggestions, from your CRM to your talent network.

Analytics & Tracking

What you’re paying and where your hires come from are just the basics of what you should know. You need to see how your dollars translate into hires, from where, when, and how much.

No need to make any assumptions. The noise out there is loud, and we’ll help you sort through fact from fiction. 

The data never lies – and makes giving recommendations pretty straight forward. We excel at showing you the way with some of the most sophisticated tools currently available – in real time.

Let us help you show the true ROI, and protect your investment. 

Diversity, Equity & Inclusion

Everything, and we mean everything, is carefully considered in how we help you hire and present yourselves in the market. We can even provide analysis on how you’re perceived out there today against your peers or competitors.

It’s not enough to check off the box with just the usual compliance based job boards.

What you say matters.

What you do matters.

We can help you make it matter.

Consulting

Already have a team, but need to temporarily expand your abilities, or just need some help?

Get the best advice, from a highly qualified recruitment marketing consultant who isn’t trying to sell you software, or a prepackaged solution.

The question we always want to know is pretty simple – what’s important to your business? How will you benefit? Is it speed-to-hire? Clarity in how to effectively create a recruitment marketing plan? Or something else, but a goal that’s critical to your success.

It’s literally different for everyone.

Advisory services, offered by Mitch himself, are just one of the offerings at The Gerson Agency. 

You can expect professional support and guidance in every interaction when you’re working with us, but maybe you just need some help and guidance for a period of time, and don’t want to pay for services that aren’t needed right now.

For example,  if you have a recruitment advertising agency you love, it’s good to have someone highly-qualified on your side at the table to ensure you’re getting what you need, and are paying for, out of that relationship, and that your costs are in line with where they should be. 

From a review and analysis of your social media, to the full candidate journey – we have the experience to ensure that you’re doing it right.

Simply put, you don’t know what you don’t know. 

We do.

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